Marketing in the News - Companies selling Delta-8 edibles get cease and desist letters on packaging

      

This has been a dangerous marketing game for many companies especially in the cigarette industry. It is also a proven strategy that has worked for companies at the expense of our youth and enticing them to try products that are illegal for them to have and can get them started on the addictions at a younger age. I guess what I'm trying to say here is that not all marketing safe or good and we need to be more aware of how things are marketed to us.

Samuel Levine is correct with the above statement. It is reckless and companies should be doing a better job trying to protect children and not trying to entice them with products that look similar to snacks they already enjoy. Unfortunately these companies are not the first and won't be the last to use their marketing strategy recklessly. These companies are looking to get brand recognition out and the younger they can catch with their marketing strategy the more likely they are to have those kids as consumers when they are older.

 In the article there was a great quote. "Marketing edible THC products that can be easily mistaken by children for regular foods is reckless and illegal," Samuel Levine, director of the FTC's Bureau of Consumer Protection, said in a statement. "Companies must ensure that their products are marketed safely and responsibly, especially when it comes to protecting the well-being of children."

For this weeks blog I found an article about companies getting into trouble for their marketing strategies. It appears that marijuana edibles are being packaged to look identical to many snacks kids eat, including Nerds, Doritos, and Cheetos. At least 6 companies were sent the cease and desist letter due to their packaging of the products.

 

 

 

Web Site

Hughes, C. (2023, July 5). Companies selling Delta-8 edibles get cease and      desist letters on packaging. Retrieved July 5, 2023, from      https://www.upi.com/Top_News/US/2023/07/05/THC-FTC-FDA-cease-desist-packaging/      8301688576745/?utm_source=ironsrc

Web Site

FTC. (2023, July 5). FTC Sends Cease and Desist Letters with FDA to Companies      Selling Edible Products Containing Delta-8 THC in Packaging Nearly      Identical to Food Children Eat. Retrieved July 5, 2023, from      https://www.ftc.gov/news-events/news/press-releases/2023/07/      ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-d      elta-8-thc